A predictable flow of customers, built as a system you own.
Most owners are told the answer is to spend more on marketing. That question can't be answered until a different one is settled: is the constraint demand, or is it everything that happens after demand arrives? SwitchGear Studios diagnoses that first, then builds and runs whichever side is actually broken. The engagement ends. The system stays with you.
Looking for the CDL practice?
If you defend commercial drivers, you want CDL Caseload.
CDL Caseload is a client acquisition system built for one practice area: CDL violations, serious traffic in commercial vehicles, and the related matters where a driver's license and livelihood are the thing at stake. The avatar, the campaigns, the intake scripts, and the pricing are all built for that firm specifically, which is why it lives on its own site rather than as a line item here.
The problem
Someone else decides how many customers you get. It isn't you.
Most small businesses rent their demand. It arrives from marketplaces that set the take rate, from referral relationships that slow down without warning, from a website that was built once and never measured. When the phone goes quiet, there's no lever to pull.
And the demand that does arrive leaks. An inquiry that waits a day for a callback buys somewhere else. An appointment with no reminder sequence doesn't happen. Nobody tracks which channel produced the deals that actually closed, so the marketing budget follows hunches.
Each of those leaks has a number. Almost no owner has measured them.
Our framework
The Six Levers of Revenue
Every organization's revenue is the product of six variables. Most have never decomposed it that way. When you do, the question shifts from "how do we grow?" to "which lever moves the most for the least effort?"
Unit of Sale
What is the fundamental thing being sold? Many organizations have never explicitly named theirs, and some have multiple units across different revenue streams without realizing it.
Price Per Unit
What does each unit sell for? The most intuitive lever, and the one owners adjust least often. Small price changes on high-volume units produce outsized impact.
Quantity Per Transaction
How many units move in a single transaction? Bundling, upselling, and packaging increase this number without acquiring a single new customer.
Cycle Frequency
Over what rhythm does the revenue engine turn? This is the hardest lever to see clearly, but it reveals underutilized periods where capacity exists and revenue doesn't.
Volume Per Cycle
How many transactions occur per cycle? The lever most organizations reach for first, and typically the most expensive to move. The framework asks: have you exhausted the other five first?
Revenue Streams
How many distinct combinations of the other five levers does the organization run? Adding a stream is often the highest-impact move available, especially for organizations maxed out on their primary one.
Each lever is a multiplier. A 10% improvement in any single lever produces a 10% increase in total revenue. Improve two levers by 10% each and the compounding effect yields 21%.
How it works
One free call. Then the right work, in the right order.
Free Discovery Call
Twenty minutes. A short set of diagnostic questions tells us which constraint your business is under: demand (you need more qualified prospects) or capacity (more demand would break what happens next). You get that read either way, whether or not we work together — including the version where the honest answer is that you don't need us yet.
Path A: The Customer Acquisition System
For demand-constrained businesses. We build and run the whole path — traffic, landing pages, scheduling, intake scripts, and follow-up across phone, SMS, and email — then report the one number that matters: qualified conversations that actually happened, and what each one cost to produce.
Path B: The Capacity & Intake Tune-Up
For capacity-constrained businesses, this comes first. Four to six weeks to unjam intake, clarify who owns what, and install the minimum systems marketing needs in order to work instead of making the chaos more expensive. Then you're ready for Path A. Pointing more demand at a business that can't handle the demand it already has is how owners pay twice.
How engagements are priced
- Every engagement starts with the free discovery call, and free means free. The read on your constraint is yours to keep and act on alone.
- Scope is fixed in writing before anything starts: what gets built, what it costs, and what counts as finished.
- Where the work is demand-side and the result is countable, we price on the result rather than on a retainer.
- No long-term contract. When the system is built and running, the engagement ends and you own what was built.
Every engagement starts with the free discovery call.
Request a Free Discovery CallWho this is for
Owner-operated businesses where growth has stalled for a reason nobody has named.
The business that needs more customers
You're the decision-maker, and the work you do is good. The flow of it isn't. Demand depends on channels you don't control — a marketplace, a handful of referral sources, whatever the website happens to catch — and slow months arrive without explanation. You want customers produced on purpose, by a system you own and can point at.
The business that would break if demand doubled
The phone already rings. But intake lives in one person's head, follow-up is manual, no-shows are routine, and plenty of inquiries never get a same-day response. More marketing would just make the leak more expensive. The Tune-Up exists for exactly this business: fix the funnel first, then fill it.
The decomposition has been run against businesses as different as marinas, freight brokers, plastics manufacturers, meal-prep kitchens, tax practices, and tree services. The industry changes what the numbers are. It changes the shape of the constraint far less than owners expect.
About
A business strategist who builds.
I started my career in banking and corporate strategy. An MBA taught me the language of executives and P&L owners. But a pull toward building things moved me from the business side to the technical side: through analytics at AAA, business intelligence at Uber, process automation at a healthcare platform, and applied R&D at a satellite imagery company.
SwitchGear Studios is the convergence of those two tracks. I sit across from an owner and talk revenue strategy, then build the automation that delivers it.
Most marketing vendors hand you leads and leave. Most operations consultants hand you a slide deck and leave. The system works because both jobs are done by the same person: the campaigns that produce customers, and the intake that keeps them from leaking.
Anthony Sifontes, Founder
The first step is a conversation.
A discovery call is a 20-minute conversation to work out which constraint your business is under and whether the system fits. No pitch. No pressure. An honest read, including "you don't need me yet."
Request a Free Discovery Call